Official Super Rugby Chiefs Replica Shirt Made by adidas.
Working closely with a group of Maori advisers including the New Zealand Maori Rugby Board was essential to ensure that the designs used were appropriate and meaningful to the Chiefs.
There are three main themes that are used on the Chiefs shirt, the Kotiate which is a hand held club used by chiefs in warfare is represented by the white background on the front of this shirt.
The Awa which are represented by the Kowhaiwhai which are the white Maori decorations on this shirt that take the form of abstract patterns. The Awa are waterways which when combined into a single flow, become unstoppable.
The last theme is the Ara Poutama, which is represented by the yellow background behind the Kowhaiwhai, is the stairway to success, urging players towards continued development and growth.
As a final touch, on the inside of the collar, the names of the province teams that feed into the Chiefs are listed, ensuring that the players are reminded of their roots and the role that rugby plays in maintaining pride in the region.
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